A comprehensive report on consumer behaviour published by the Ericsson ConsumerLab, which has 20 years’ experience of studying
people’s behaviors and values, including the way they act and think
about ICT products and services. The lab gains its knowledge through a global
consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion
people. - Both quantitative and qualitative methods are used, and
hundreds of hours are spent with consumers from different cultures.
To be close to the market and consumers, analysts are located in all of the regions where Ericsson is present, which
gives a thorough global understanding of the ICT market and
Value for Dubai
Dubai is at the forefront of mobile and internet penetration. People in Dubai are connected with at least one device and are looking to streamline their busy lives with smart solutions organising their day. Here, ten trends in consumer behaviour are shown, which are directly applicable to Dubai based on its inherent smartness and ICT infrastructure.